Waco Hoover

Waco Hoover is an entrepreneur and investor with over 20 years of experience in venture capital, M&A, entertainment, media and live events.

He served in the U.S. Marine Corps from 1997-2001 as an infantry Marine, combat water survival instructor and infantry scout. He served several deployments across Southeast Asia.

After separation from the military, Hoover graduated from New York University, cum laude and completed Harvard Business School executive education programs. He then became an entrepreneur and investor who now has over 18 years of experience in venture capital, M&A, entertainment, media and live events.

He is currently Chair of the Be The One initiative for the American Legion. He is also a co-owner of Veteran Entertainment Television, advisor to Founders Factory, a London based venture capital firm, Managing Partner at Xperiential Group, and serves on the board of Irreverent Warriors, a non-profit preventing veteran suicide. He has advised global brands including MGM Resorts, Informa, Vivendi, and Las Vegas Sands Corp. He was a co-founder and investor in businesses sold to Informa, Emerald, Endeavor Business Media and Onstream Media.

Hoover speaks at industry events including VenuesNow, PTTOW!, CEMA, The American Legion, Military Influencer Conference, SXSW, Pollstar, TSE 100, Society for Independent Show Organizers, National Sports Forum and XLIVE.

He lives in Southern California with his wife, son and two yellow labs, Tucker and Winnie. In his spare time, he enjoys surfing, diving, and mountaineering as often as possible. He is a member of The American Legion and recently hosted the Be the One Symposium at the 104th American Legion National Convention in Charlotte.